G151. Ace-ing the Tennis Media Game: Inside Cracked Racquets with Dalton Thieneman

Dalton Thieneman is the founder and CEO of Cracked Racquets, a tennis media company that’s disrupting the way tennis media is created and consumed. Dalton shares his background in sports and politics, as well as his passion for tennis and what led to the grassroots success of Cracked Racquets. He discusses the importance of making sports coverage relatable, expanding the company, and the future of sports and sports coverage. Dalton also shares insights on how the landscape of tennis is changing, with the rise of paddle sports and its impact on racquet sports.

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