Jeni Britton Bauer is a modern-day Willy Wonka. She’s the founder and chief creative officer of Jeni’s Splendid Ice Creams, a multi-channel retailer with dozens of company-owned scoop shops across the country, a robust eCommerce presence, and distribution in top groceries across the united states. Jeni’s Splendid Ice Creams is a registered B-corporation, meeting rigorous standards of social and environmental performance, accountability, and transparency.
Entrepreneurship is building your own world, and Jeni’s job is creating that world. Through following the things that interested and excited her, Jeni was able to create a world of magic for herself that she gets to share with the world. Through trials, her values were tested and proven strong.
Anyone can do this — building their own world — as long as they believe that it’s possible. This world is as magical a place as you allow it to be.
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